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Apple’s iPad Revenue Fell By 10 Percent And The Trend Will Continue As Apple Failed To Announce New iPad Upgrades
Apple’s iPad Revenue Fell By 10 Percent And The Trend Will Continue As Apple Failed To Announce New iPad Upgrades-February 2024
Feb 12, 2026 8:09 AM

Apple was rumored to announce new iPad models this year, but the company saw fit to launch its new M3 MacBook Pro models instead. It was initially expected from Apple that new iPad mini 7, iPad Air 6, and iPad 11 will be released with upgraded internals in the last quarter of this year. However, recent reports have suggested that the company will unveil the iPads mentioned above next year, potentially in the springtime. This will ultimately and automatically decrease Apple's iPad revenue in the next quarter, and Apple has acknowledged the situation.

Apple expects iPad revenue to "decelerate significantly" in the next quarter due to supply and macroeconomic constraints

At its earnings call, Apple announced its Q4 2024 fiscal earnings with revenue of $89.50 billion from July to September. The iPad revenue went down from $7.2 billion to $6.4 year-over-year. Since the company failed to upgrade various iPad models, including the iPad Pro, Apple expects the value to decline further. Tim Cook speculates that the iPad revenue will "decelerate significantly" in the next quarter.

However, Apple CEO Tim Cook was still all praise for the current iPad models, stating that the devices have set a milestone for competitors to look forward to. Furthermore, Cook also highlighted that due to supply constraints and demand, the year-over-year comparison is difficult to assess. He also confirmed that the company has no plans to introduce new iPad models for the remainder of this year.

As for the iPad revenue, Apple also highlights that the impact is also a result of macroeconomic factors and the exchange rate, which could have negatively impacted the outcome. It appears that the company has a lot of devices that need to be upgraded, and release time frames could coincide. The company should streamline an approach to offer an annual upgrade on time. However, supply constraints have a significant role in the scenario, and Apple does not have complete control over the production.

Apple is expected to announce new iPad mini 7, iPad Air 6, and iPad 11 next year, which could improve the company's revenue after the next quarter. During the same period, Apple is also expected to launch its forthcoming OLED iPad Pro models with M3 chips. This means that there is a possibility that the company will announce four different iPad models together. At this point, we are not sure if the company is implementing a complete redesign of the OLED iPad Pro, but it will prove to boost iPad sales.

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