It's been a few days since NVIDIA's GeForce RTX 4080 graphics card launched at a ridiculous price point of $1199 US and it looks like consumers ain't buying it (literally). Days after its launch, the card isn't selling well in the consumer segment and there are plenty of reasons.

'Nope' Is Consumers Reply To The $1199 US NVIDIA GeForce RTX 4080 Graphics Card, Lower Stock Than 4090 & Still Stocked Up At Retailers

In our own review, we found the NVIDIA GeForce RTX 4080 to be an impressive card in terms of gen-over-gen performance and power efficiency, however, the price that NVIDIA is asking for is simply absurd. The 4080 launched at $1199 US, making it the single largest price bump we have ever seen on an '80' class GeForce graphics card.

Just to put things into perspective. the NVIDIA GeForce RTX 3080 launched at $699 US two years ago. The GeForce RTX 3080 12 GB launched at 899 US. Comparing these to the 4080's $1999 US price, we see a 71.5% and a 50% price bump gen-over-gen. Previously, the NVIDIA '80' class cards had been positioned well in the $550-$700 US range for several years. Following is a comparison of various gen GeForce GPU's pricing:

NVIDIA GeForce GPU Segment/Tier Prices