Steam has just released its latest hardware survey and it looks like NVIDIA's flagship RTX 4090 is far more popular than AMD's RX 7900 XTX.
NVIDIA GPUs Remain King of The Hill On Steam, AMD Still In 2nd Place But Picking Up Share In CPUs Against Intel
According to the latest figures, NVIDIA GPUs amount for 74.69% of the share across Steam's entire userbase who participated in the survey while AMD accounts for 15.93% and Intel for 9.02%. When looking at the top five most popular GPUs, the GeForce GTX 1650 remains in the top 5.3% share & that is followed by the RTX 3060 which sits at 4.88% share. The GTX 1060 is in third place with 4.6% share while the RTX 2060 sits at 4.10% share. We lastly have the RTX 3060 Laptop GPU which sits at fifth place with a share of 3.76%.

From what you can see, the NVIDIA 60 and 50-class GPUs remain the most popular amongst the gaming community due to their price-to-performance ratio. Meanwhile, AMD's Radeon RX 6600 & 6500 series graphics cards make up for a combined share of 1.29%.
Looking at the higher-end spectrum, the NVIDIA GeForce RTX 4090 itself holds a respectable 0.72% share which is more than the share of its predecessor, the RTX 3090 (0.66%). The RTX 4080 sits at a share of 0.47% versus the 2.46% & 0.85% shares of its predecessors, the RTX 3080 & RTX 3080 Ti. A similar example is the RTX 4070 series which has a combined share of 1.23% versus the RTX 3070 series which has a combined share of 2.52%.

Finally, we have the RTX 4060 Ti which has a share of just 0.23% which is quite low versus the 3060 Ti which sits at 3.43% and the Non-Ti RTX 4060 is nowhere to be seen.
Steam Hardware Survey (July 2023) Current-Gen GPU Market Share
| GPU Name | Steam Share |
|---|---|
| RTX 4070 Ti | 0.68% |
| RTX 4090 | 0.65% |
| RTX 4070 | 0.55% |
| RTX 4080 | 0.47% |
| RTX 4060 Ti | 0.23% |
| 7900 XTX | 0.17% |
What's impressive is that the NVIDIA GeForce RTX 4090 GPU is almost 4 times more popular than the AMD Radeon RX 7900 XTX which only recently showed up in the Steam database. The GPU has a share of 0.17%. The RTX 4090 and RX 7900 XTX launched just a few months apart but feature a big price difference. The RTX 4090 retails for $1599 US (MSRP) while the RX 7900 XTX has an MSRP of $999 US. Even the RTX 4080 which launched closer to the 7900 XTX is 2.7 times more popular on Steam despite the Radeon offering a better price-to-performance proposition to gamers. The RTX 4080 however is overshadowed by the RTX 4090 which is often seen as a better value.

Moving over to the CPU side, here we see AMD gaining a share each month over Intel. AMD CPUs account for 33.19% of the share across Steam's userbase while Intel declined to 66.76%. We can expect a 50/50 percentile split between the two chipmakers in the coming months.

For some very odd reason, the quad-core CPUs saw the biggest rise along with dual-core while 10-core & 12-core chips saw a 0.20%+ increase compared to last month. In terms of OS, Windows remains the most popular choice amongst Steam gamers with Windows 11 gaining share and now sitting at 38.11% while Windows 10 leads the overall share but declining rapidly with a current share of 60.15%.
Disclaimer: These results are only applicable to Steam & not representative of global market share. Steam has a large user base, measuring hundreds of millions of gamers and several million active gamers who participate in such surveys each month to get an idea of what kind of hardware is popular amongst the PC gaming community.
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