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Would you pay $350 for Levis’ new smart jacket?
Would you pay $350 for Levis’ new smart jacket?-February 2024
Feb 12, 2026 7:23 AM

  Introducing Levi’s® Commuter Trucker Jacket with Jacquard by Google

  Well, it’s about time. On Monday, October 2, you’ll be able to order Levi’s touch-sensitive denim smart jacket for $350. That’s quite a bit for a simple jean jacket, but thanks to its integration of Google’s “ Recommended Videos

  Jacquard” technology, it’s more than just outerwear — it has a few tricks up its sleeve. Well, on its sleeve, actually. Related

  The new ways Meta will pay you to make content for Facebook and Instagram Sleep Number’s New 360 Smart Bed monitors and improves sleep health as you age The Home Connectivity Alliance wants to bring you the smart home of your dreams

  The Project Jacquard denim jacket features a touch-sensitive sleeve that allows you to control your smartphone with taps, swipes, and brushing motions. According to the Verge, it’s primarily designed with cyclists in mind, so you’ll be able to pause your smartphone’s music playback or skip songs with a simple gestures.

  At launch, its capabilities will be limited, but it’s interesting to see clothing manufacturers working in concert with companies like Google to make something unique. According to Levi’s, the difference between Project Jacquard and other smart clothing on the market is simple: They set out to make a garment, not just a device.

  Would you buy Levi's new $350 smart jacket? https://t.co/I3aq36OOUP

  — Digital Trends (@DigitalTrends) September 25, 2017

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