Yesterday, AMD's CEO Dr. Lisa Su shed light on the company's ambitious plans in the graphics market and its on-going efforts to set them in motion.Speaking at the 20th Credit Suisse Annual Technology, Media & Telecom conference Dr. Su underlined the key to growth and market share expansion in the discrete graphics market.

2016 has been a very busy year for AMD, highlighted by the launch of its next generation Radeon graphics products based on the brand new 14nm Polaris architecture. The company's focus on affordable Radeon RX 400 series gaming products paid dividends and itsaw its market share nearly double over a 12 month period after it had lost much of it in the year prior.

However, itsaw its graphics share momentum slow down in the third quarter, as a result of new product launches in the entry-level market segmentfrom its rival Nvidia. It remains to be seen how things will play out in Q4 of 2016. Looking forward, AMD is poised to re-ignite the engine of momentum next year as it expands its graphics product line with a new Radeon family based on the high-end Vega graphics architecture.

AMD's Vega GPU Family Officially Launching In The First Half Of 2017 - ToDeliver Enthusiast Class VR & 4K Performance & Features

According to everything we've been hearing so far, Vega represents a significant architectural leap in performance and power efficiency. The Vega 10 GPU is an especially impressive one. Purported to deliver more than double the graphics horsepower of the RX 480, double the memory and double the memory bandwidth. It's also officially AMD's first ever graphics product to feature stacked, second generation High Bandwidth memory technology "HBM2".

Vega 10 is aimed squarely at the high-end, enthusiast 4K gaming, VR & professional markets.

There's been talk that AMD could showcaseVega 10as early as this month. Although, official word remains that Vega is a 1H 2017 product.

AMD Radeon Graphics Architectures