If it's an Apple event, you know it's part of the excitement when the online store goes down just hours before a product launch.

Apple is Set to Launch New iPhones and Apple Watches - Online Store Goes Down and is Being Updated

Apple's Gather Round event is all set to take place in a couple of hours and the online store is already down. Obviously, the reason for the downtime is a simple one: Apple is adding listings for its upcoming products which includes the iPhone XS, iPhone XS Max, iPhone Xr, Apple Watch Series 4, hopefully the AirPower Qi wireless charger and the wireless charging case for the AirPods which we were promised ages ago.

Apart from the above mentioned hardware, it's expected that Apple will announce official release date for its software, including iOS 12, macOS Mojave, tvOS 12 and watchOS 5. But, to take matters further, the company will most likely release the first Gold Master (GM) build of its software lineup too which will likely end up being the release candidate for end users later this month.

Also, who knows Apple might actually throw in a surprise announcement in there too, putting audiences in the edge of their seats once again. And hopefully when it does that, it won't give everyone an eyebrow-raising release time-frame alongside too.

We're totally looking at you today, AirPower.

While you are still here, you may also like to check out:

How To Watch Apple’s ‘Gather Round’ Event On Your iPhone, Android, Mac, And PCApple’s September 12 ‘Gather Round’ Event Start Time In Your Region