Earlier this year, it was rumored that Apple is working on a new material for its accessories. Before the iPhone 15 lineup was announced, the company sold leather cases and other accessories. The company announced its FineWoven accessories alongside the iPhone 15 lineup, including the Apple Watch bands. The company's decision stretched from its attempts to protect the environment from carbon footprints. The company stopped production of accessories that were made out of leather. The move has led the company to be throned by PETA as 2023's company of the year.
Apple is crowned 2023's Company of the Year by PETA due to its efforts in preserving the environment
You can only buy leather cases for the iPhone from third-party manufacturers at this stage. On the other hand, Apple has wholly liberated itself from leather accessories. A renowned organization, Peta has crowned Apple as 2023's Company of the Year due to its efforts to preserve the environment. The People for the Ethical Treatment of Animals (PETA) shared the announcement in a blog post, highlighting Apple's efforts this year for the environment.
The organization has been naming winners of its awards for 2023, highlighting the companies that have taken a step to safeguard the animals and the environment. Apple takes the top spot in its endeavors to protect the environment from pollution. The company introduced its FineWoven accessories earlier this year, a new material safe for the atmosphere down to manufacturing.
While customers have mixed thoughts on the new FineWoven cases and accessories for the iPhone and Apple Watch, it makes a lot of sense for companies to switch to a material that is not harmful to the environment. PETA states that Apple "will spare countless animals and help mitigate the climate catastrophe." by switching from leather accessories. The organization also highlights that the company is allowing customers to feel good about their purchase as it is environment and animal-friendly.
Besides this, PETA has also praised Apple's new FineWoven line of accessories for the iPhone and Apple Watch. The company's end goal is to be carbon-free in the coming years. While the company has shifted from leather, third-party manufacturers continue to offer leather accessories. Potentially, in the near future, accessory makers will push themselves away from the material.
Apple's FineWoven case for the iPhone is available for $59. You can get your hands on the new cases for the iPhone from Apple's online store or the retail outlets near you.









