LG has started to roll out LG G5 Android 7.0 Nougat update to its users in South Korea. Launched earlier this year, the smartphone is thefirst non-Google device to get the upgrade to Android 7.0 Nougat.

The phone maker has already released an Android 7.0 Nougat-powered device, the LG V20. But G5 is the first smartphone to receive theupgrade from Marshmallow to Nougat. The LG G5 Android 7.0 Nougat update is initially being rolled out only in South Korea. But, the update will eventually come to G5 usersin "the Americas, Asia, and other markets" in the coming weeks.

LG G5 Android 7.0 Nougat: the first non-Google Marshmallow device to receive the upgrade

LG started a preview period for customers to test the latest Android 7.0 Nougat earlier this year. Following this preview offer, the company has now officially started the Nougat rollout process. Android 7.0 Nougat brings a number of system improvements, security updates, and new features, including the long-awaited multi-window support.

LG didn't miss the opportunity to talk about its commitment to updating Android devices in a timely manner, calling it the "differentiating" factor in the "smartphone space". Samsung has only now started to offerpreview, delaying the release to later this year. Google today revealed that only 0.3 percent of Android devices are running Nougat.

If you have a G5, you will receive OTA notification "when the update is available" in your region,LG promised. Here's the complete press release from the company.

Fast Rollout of Android 7.0 Demonstrates LG’s Commitment to Product Support and Customer Service as Differentiating Factors in the Smartphone Space

SEOUL,Nov.8, 2016 - LG Electronics (LG) today began rolling out Android 7.0 Nougat OS for the LG G5 in LG’s home market of South Korea. LG, which was the first smartphone manufacturer to offer a Nougat experience out of the box with its LG V20 for content creators, has the distinction of being the first company after Google to offer Nougat as an upgrade to an existing smartphone running Android Marshmallow.

While LG G5 owners in Korea are the first to receive the OS upgrade, they will be followed by customers in the Americas, Asia and other markets in the weeks to come. Most G5 users will receive notifications on their phones when the update is available. More information will become available locally in the weeks ahead.

Android 7.0 Nougat offers a range of new features designed to enhance the user experience and deliver more speed and convenience to G5 owners. For example, searches can now be conducted inside user-installed apps as well as built-in apps using Nougat’s In Apps. New Multi-window allows the user to switch between apps with a double tap or run two apps side by side. More personalized settings and smarter notifications allow users to be more productive with less effort.

“At LG, we know our customers want the best, most up-to-date mobile experience,” said Kim Hyung-jung, senior vice president and head of LG Mobile’s research and development. “Getting software updates to our users faster than the competition is our way of demonstrating that LG is committed to supporting our products and customers to ensure they have a positive ownership experience.”